Association Insights, LLC
Research an association can sell, and research an association can use.
Association Insights designs, fields, audits, analyzes, and presents survey research for professional and trade associations. Some of that research is paid for by a sponsor and earns the association revenue. Some of it is conducted by the association for its own use and for its members. Taken together we offer The Insights Dividend: revenue the association did not previously collect, decisions made from evidence, and a stronger standing in its field.
The four types of work
Sponsored research
A supplier to an association's field commissions a study in that field. The association approves the research and conducts the study with its members. The association earns new revenue, the sponsor receives the findings it needs from its target market, and the members benefit from the results.
Sponsors receive a presentation of their own portable comprehensive dashboard, which can also be presented as a PowerPoint file. Redacted raw data is also offered.
Read more about sponsored research →Private research
Members: Inward facing studies answer the association's own questions, and include sophisticated member satisfaction studies (Omnibus Survey) and future needs assessments (OUTLOOK Survey). The association uses these findings for short term and long range planning.
Marketplace: Syndicated studies measure the whole field. They include salary surveys, employee retention surveys, and benchmarking surveys. Members get results as a benefit of membership and non-members can purchase access to results. So a syndicated study is both a member benefit and a source of revenue.
Read more about private research →Dashboards and reporting
Dashboards can be made to allow associations to bring together data from multiple sources. Also, every research study is delivered as an interactive dashboard that opens in a web browser. A reader filters the results, compares groups, reads the significance tests, and exports what is needed. The dashboard is one remarkably comprehensive file, and it works without a web server.
Dashboards can connect multiple data sources for cross functional insights and trend reporting.
All reports may also be delivered as PowerPoint files. Redacted raw data is also offered.
Open the sample dashboards →White label service
The research is conducted under the association's own name or brand, as the association's research department, or it can be conducted under the Association Insights brand name when an outside party is wanted for more transparent objectivity. The association chooses which brand to use, but the research results are always provided with the same unwavering commitment to statistical rigor and objective analysis. Regardless of the brand, Association Insights will assure data integrity, respondents' anonymity when offered, and data security.
Ask how white label service works →See what a finished study looks like, or ask what one of your own would involve.
The sample dashboards are working dashboards built from generated data for a fictional association. Open one and use its filters, its charts, and its exports.