About us
Association Insights, LLC is a survey research practice built for associations.
The company designs, fields, audits, analyzes, and presents survey research for professional and trade associations, and delivers the findings as presentations and interactive dashboards. It works under the name Association Insights when an association wants an outside party, and under the association's name when the association wants the research published as its own. What the whole program returns to an association is The Insights Dividend.
What the company does
The company conducts the whole study rather than one part of it.
Method, instrument, fielding, data auditing, analysis, significance testing, interpretation, and presentation are all performed by the company. The association is not asked to produce an analysis of its own.
The company works in three arrangements.
A sponsor pays for the study and the association earns revenue, the association pays for a study of itself, or the association fields a syndicated study of its field and sells access to the results. The same processes are used in all three.
The findings are delivered as a presentation and an interactive dashboard.
Each dashboard is one file that opens in a web browser, filters results by group, reports statistical significance, and works without a web server.
The company reports what respondents said, and what it might mean.
Findings state what respondents reported. Recommendations are presented separately from findings, as suggested actions.
Our goal
We want to be the best partner our clients have ever had.
That means we work on your terms, provide candid and fact-based guidance, and support your success at all times. We want you to think of us as the best decision you ever made.
The experience
Since 2002, Association Insights has been providing research services to trade and professional associations. We have generated millions in non-dues revenue, and have influenced the decisions that associations and their sponsors make to benefit hundreds of thousands of members.
Ask what a study of your own field would involve.
A conversation of thirty minutes is usually enough to determine the scope, the schedule, and the price of a study.